Wondering how book influencers get added to publishers’ influencer programs? Looking for Book Influencer Programs to join? Whether you have a Bookstagram, BookTok, a book review blog, or other social media, we all love free books! Check out the list below for all the programs on my radar. I’ve added some requirements or tips where I can, as well as links to apply.
I want to encourage you not to apply to too many and stretch yourself too thin. I have made that mistake in the past, and no one wants to let publishers down. It’s better to pick a couple and see how it goes, and then add more if you have additional bandwidth in the future. Just like those Netgalley requests, it’s easy to get bogged down with too many gifted physical copies!
Table of Contents
Book Influencer Programs Run By Publishers
Berkley
I figured I’d start off strong with my white whale. I don’t know what Berkley’s requirements are–heck, I can’t even get approved on Netgalley most of the time. But I’ll keep trying! This program opens annually in the fall, so check their social media for updates.
2024 Book Influencer Application
William Morrow
William Morrow is my other white whale. I love their thrillers! The program opens annually in the fall, so keep an eye on their socials.
Simon and Schuster Book Club Favorites
Update as of 2024: Unfortunately, the Book Club Favorites program has been discontinued. Individual program links can be found below.
Simon Books
Apply to the Simon Books Buddy Program here.
Gallery Books
Aside from occasionally receiving Gallery books from S&S BCF, you can request individual ARCs here.
Atria
Atria’s individual book influencer program is currently closed, but you can submit your information here to be considered in the future.
St. Martin’s Press
Get on their list here. Once accepted into the program, SMP sends seasonal request forms to their influencers.
Sourcebooks
You can email individual requests to marketing@sourcebooks.com
Flatiron
You can email individual requests to marketing@flatironbooks.com
PRH and their imprints
I’ve heard rumors that PRH is redoing their influencer program for all imprints. Information can be found here, but the program currently isn’t open. You can also email influencerinbox@penguinrandomhouse.com for individual requests.
Dell Romance
While under the PRH umbrella, Dell just reopened their influencer program as of May 1, 2024. It will be open until May 15, 2024, with the note that they’ll refresh the program every 6 months. Influencers must have at least 5k followers on either Instagram or TikTok, but exceptions will be made for BIPOC or LGBTQIA+ individuals. This information can be found on their Instagram post, and influencers can enter by filling out this form.
Audiobook ALC Book Influencer Programs
Libro.FM
Apply here. 3000+ followers required.
PRH Audio
Fill out the form found here. 3500+ followers required.
Please note: I’ve heard rumors that PRH is redoing their influencer program for all imprints. PRHAudio may not be accepting applications at this time as they revamp the program. The submission form is open, though, so it’s worth a try!
Simon Audio
Simon Audio is one of my favorite ALC programs because they use Libro, which makes redeeming books so easy. Send an email to hannah.woodruff@simonandschuster.com to request to join.
Hachette Audio
Hachette’s ALC program is extremely sporadic, but their offerings are great.
Harper Audio
Unfortunately, Harper Audio is currently on hiatus with no known plans to return. I’ll update if they do come back!
Book Tour Programs
The following are book tour programs, not programs run by publishers:
Bibliolifestyle
Check out Victoria’s website here and her contact page here. You can request to join by emailing publicity@thebibliogroup.com
Will you be entering any of these book influencer programs? I’d love to hear in the comments which ones you’ve had success with!
